A company’s trademarks are often among its most valuable assets. Given the business and competitive importance of trademarks, effective portfolio development and management are critical to maximizing and protecting the value of a company’s brands. Carmody MacDonald’s trademark team handles a full range of services and assists clients with identifying, protecting, and enhancing their trademark rights.
Services
Brand implementation and route to market strategy
Identification, clearance, and selection of trademarks
Filing and prosecuting trademark applications
Intellectual property licensing and royalty agreements
Branding, marketing, and co-marketing agreements
Data security and privacy policies
Policing and enforcement of intellectual property rights
Defending against allegations of infringement
Intellectual property audits and due diligence in connection with mergers, acquisitions, and collateralization